Polestar 7 Reshaping The European Market
Polestar has confirmed its latest creation, the Polestar 7, a premium electric SUV poised to rival the Range Rover Evoque. This groundbreaking model marks Polestar’s first production vehicle to be built in Europe, showcasing the brand’s ambitions to expand its presence and redefine the premium EV market.
At Carfundo, we’re committed to keeping you updated on the latest automotive advancements, and the Polestar 7 is undoubtedly one of the most anticipated EVs of the decade. Read on to discover everything we know about this future-forward SUV.
Polestar 7: What We Know So Far
The Polestar 7 is set to enter the ever-growing market for electric SUVs, a segment Polestar’s CEO Michael Lohscheller calls “the biggest and fastest-growing” for EVs. Designed to replace the Polestar 2 liftback, the Polestar 7 will adopt a more traditional SUV form, appealing to drivers seeking a combination of style, performance, and sustainability.
The Swedish firm has ambitious goals to boost global sales by 30-35% over the next three years, with the Polestar 7 playing a central role in this strategy.
Unique Features and Design Philosophy
Polestar’s Head of Design, Philipp Römers, hinted that the Polestar 7 would embody the brand’s progressive design ethos. Each Polestar model has a unique selling point, and the 7 will continue this trend with an emphasis on standout aesthetics and advanced performance. While details remain under wraps, Römers assured us that the Polestar 7 will surpass customer expectations in every way.
Expanding European Production
For the first time, Polestar is moving production to Europe, potentially leveraging Geely’s upcoming plant in Slovakia. This shift aligns with Polestar’s strategy to diversify its manufacturing footprint, which currently includes facilities in China, the US, and South Korea. This European base will further strengthen Polestar’s ‘asset-light’ business model while reducing production costs and delivery times for European customers.
Discover our exclusive insights into the latest electric SUVs and how they’re transforming the automotive landscape.
Polestar’s Revised Business Strategy
After a year of transition in 2024, Polestar is recalibrating its operations under the leadership of Michael Lohscheller, formerly of Opel. His updated strategy focuses on three key areas:
- Sales and Distribution: Polestar aims to expand its global retail network by 75% by the end of 2025, increasing its European ‘Spaces’ to 130 and North American locations to 57.
- Cost Reduction: Simplifying production processes by consolidating future models onto a single vehicle architecture, reducing complexity and investment requirements.
- Profitability Goals: The brand targets positive free cash flow by 2027, bolstered by strategies like selling CO2 credits to manufacturers struggling with EU emissions targets—a tactic expected to generate triple-digit millions in revenue.
Learn more about Polestar’s commitment to innovation in our car reviews section.
Key Models Leading the Charge
Polestar’s current line-up is a testament to its vision for the future:
- Polestar 3: A cutting-edge SUV sharing Volvo’s SPA2 platform.
- Polestar 4: Built on Geely’s SEA architecture, this model combines versatility and style.
- Polestar 5: An upcoming GT to rival the Porsche Taycan, developed in the UK.
- Polestar 6: A limited-edition roadster delivering high performance with a touch of exclusivity.
These models have laid a strong foundation for Polestar’s growth. The arrival of the Polestar 7 will solidify its position in the competitive EV market.
Polestar’s Commitment to Sustainability
Polestar has consistently prioritised sustainability in its vehicle production. The Polestar 0 project, for example, aims to create a truly climate-neutral car by 2030. The brand’s electric-only line-up further enhances its ability to achieve these environmental goals, and its innovative approach to manufacturing sets an example for the industry.
Explore Polestar’s sustainability efforts and compare them to competitors like Tesla in our EV sustainability guide.
The Future of Polestar
The Polestar 7 is scheduled for release in 2027, although the exact launch date remains unconfirmed. By then, Polestar hopes to have firmly established itself as a key player in the EV market, thanks to its relentless focus on innovation, design, and performance.
As Polestar transitions to a unified platform for its vehicles, the brand will streamline operations and improve efficiency. This transition not only ensures cost-effectiveness but also allows for greater flexibility in responding to market demands.
Why the Polestar 7 Matters for UK Drivers
The Polestar 7 promises to combine practicality, luxury, and cutting-edge technology, making it an ideal choice for UK drivers looking to invest in a premium electric SUV. Its anticipated range, performance, and design will likely rival competitors such as the Range Rover Evoque and BMW iX3.
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Final Thoughts
The Polestar 7 represents a pivotal moment for the Swedish EV manufacturer. With its move to European production, ambitious sales targets, and focus on sustainability, Polestar is positioning itself as a leader in the premium electric vehicle market.
Stay tuned to Carfundo for the latest updates on the Polestar 7 and other groundbreaking vehicles. Don’t forget to follow us for in-depth reviews, comparisons, and exclusive deals on the cars shaping the future of the automotive industry.
Discover more: Check out our detailed review of the Polestar 2 to see how the brand’s legacy continues to evolve.
Checkout from our friends over at autocar review on the Polestar 7.
